A successful business means choosing the correct marketing technique that will have a long-lasting impact on your brand. Marketing is your brand’s voice and informs people about your services, business, or products. Without it, no one knows you exist. However, before diving into the world of marketing, you need to understand the two main types of marketing: traditional marketing and digital marketing, and the cons and pros that come with each.
What is traditional marketing?
As the name suggests, traditional marketing is the oldest and first method of marketing strategy. These marketing methods target people through newspapers, TV, telemarketing, flyers, or direct mail. With this method, the users get information through real-world contact, which gives the audience a sense of trust and awareness.
The Pros of traditional marketing
Using a public multi-media campaign, you can encircle your target audience with your brand, value proposition, message, and products. TV ads, billboards, stadium boards, and banners on buses all have mass media reach that significantly impact your brand or company. For instance:
- Traditional marketing allows you to do your advertising. You don’t need an agency to execute several traditional channels like direct mail, events, or hiring people.
- You have more control over the presentation of your brand and message, and it demonstrates the brand’s stability and security to your audiences.
- In the case of direct mail, this type of marketing is more effective at delivering tailored offers to specific individuals. It is still the best way to reach a particular group of people with relevant offers.
- It reaches a much broader audience and has a much longer brand impact on users.
The cons of traditional marketing
- It can be expensive and cannot measure the results of sales.
- Do not track the audience’s interest, choices, or the number of people interested.
- It takes more time to plan and execute a print advertisement. When we run an ad changing color, font, or words is irreversible. On the other hand, digital marketing allows for real-time testing and editing, improving their effectiveness over traditional ads.
- Traditional marketing requires a lot of time and effort to produce successful marketing campaigns that generate high sales.
What is Digital Marketing?
Digital marketing is one of the most commonly used marketing methods in today’s world. It reaches a broader audience and can generate the most revenue quickly. Starting a business online allows you to target and view your business progress, customer response, and feedback through digital marketing. For instance, brands like Apple spend almost $64.8 million on digital marketing and get a billion dollars in revenues.
Digital marketing can build any brand or company by creating a website or social media network and then applying effective marketing tools to target their audience anywhere in the world.
The pros of digital marketing
- Many digital marketing agencies in Toronto can help you build your brand’s website and handle your social media accounts effectively, saving you time.
- Unlike traditional marketing, which targets an audience in a specific area or country, digital marketing can reach a larger audience worldwide.
- Traditional marketing reaches all types of audiences, while digital marketing reaches those audiences who are more likely to purchase your product.
- Using digital marketing tools such as web analytics and metric tools can easily track how your product is performing in the market. You get much information on how clients use your website and respond to your product or services.
- If you have a website, you can greet visitors to your website with personalized offers. When people buy from you more frequently, you can better understand and sell to them.
- You can generate client loyalty and build a reputation by interacting with customers and involving your audience with daily updates through social media.
- You can create socially relevant and exciting campaigns and track their progress by using content marketing.
The cons of digital marketing
- If you want to be successful with digital marketing, you’ll need to be up-to-date with your competitors and trends in the market. For instance, being aware of the latest tools, platforms, and policies, many people hire a digital marketing agency in Toronto.
- Creating marketing material and optimizing internet-advertising campaigns are both time-consuming activities.
- Although internet marketing allows you to access a worldwide audience, it is also against global competition. Many messages are addressed to consumers online, and it can be challenging to stand out from the crowd.
- In the age of social media and online reviews, your audience has access to complaints and opinions about your company. Therefore, effective online customer service can be complex, while negative feedback or a lack of response can harm your brand’s image.
Which one should you go for?
The most important part of choosing the correct marketing technique is first understanding your audience, their interests, location, and age. If your products or services attract millennials, then target social platforms such as TikTok, Instagram, and Snapchat, where most of this audience spends their time. Those within a higher age bracket, on the other hand, spend their time on platforms like Facebook, etc. You can then run ads on these platforms and track your product’s progress.
With these in mind, our digital marketing agency in Toronto chooses the best platform by researching your audience’s interests and designing compelling ads that result in a high sales rate. You can save money and a lot of time when you have experts to guide you through what is best for your business. Feel free to contact us and let us know your concerns!